Multiple Channels

Week 11: Process Post

Photo by Szabo Viktor on Unsplash

Unfortunately, I was sick and could not attend this week’s lecture on Multiple Channels and Multiple Media, and the link to the lecture slides was not working, so I had to do some research on the definition of transmedia. From the website Target Internet, I found out that transmedia deals with telling stories or producing content across multiple media platforms.

In this process post I will be discussing how I plan to integrate more transmedia into my website and what channels I will be focusing on. YouTube and Spotify will be the two channels I connect with the most. I know there is an argument around whether Spotify is considered a social media channel but for now I will count it as one. Through Spotify I have already created an account called Blue Bedroom Playlists, and I would like to continue to develop that account while getting more followers who enjoy the playlists I create. Through Spotify I would create a specific playlist for DKT MUSIC, so that users could find my website. As for the website users can find the playlists by clicking on the menu option that is titled Blue Bedroom Playlists, and this would connect them to Spotify. I have also linked out to Spotify and integrated the Spotify playlists into my posts.

YouTube would be another channel I would work with. I have also been linking out to YouTube and have integrated videos from the channel onto my site. I think through YouTube I could create playlists and a channel that reviews albums, just as I do on my site. In this way through YouTube I could link my website.

Instagram is another channel which I have been thinking about. I think if I create an account that incorporates the playlists and is an extension of my website that this would help to integrate more transmedia. Through Instagram I could gain followers with shorter posts and if they are interested, they could go to the website for more in-depth posts. Similar with the playlists this could introduce users to the playlists which could lead them to follow my account on Spotify.

The reason I would focus on these three platforms specifically is because I use them the most and they make sense with my website. Spotify and YouTube are both music platforms that I can use to further engage people in the music community. Instagram is a popular social media platform and I find that people like content that is short and quick, for example Instagram stories. So I could engage audiences in this way which could initially lead them to my website.

Link to the definition of transmedia from Target Internet: https://www.targetinternet.com/transmedia-storytelling-in-2021/#:~:text=Transmedia%20storytelling%20is%20the%20practice,blog%20entries%2C%20radio%20and%20advertisements

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